Sometimes Naughty
FUNKY
Bending genre
IMPROVISE
Agile and bold
Busineswomen
Strategist
Negotiator
Sometimes
Photographer
Artist
YUYING
CHEN
Yuying, a versatile and multidisciplinary designer, excels in branding, poster design, UI/UX, and editorial work. Inspired by the dynamic trends in business brand strategy and societal concerns, her services not only encompass imaginative ideas but also precisely adapt to clients' needs.
Hailing from Jiangmen, a Chinese diaspora city near Hong Kong and Macau, she immersed herself in the unique local culture and vibrant visual landscape during her graphic design education in the U.S. and international experiences in the UK, France, and Australia. With a discerning eye, she leverages the distinctions between Eastern and Western cultures to refine superior design concepts, seamle`ssly integrating creativity with practical methods as an innovator.
Actively engaged in social welfare projects, she champions the broader impact of design beyond commerce, a principle evident in her works. Drawing from her eclectic background in studio art photography, Yuying explores diverse disciplines, enriching her understanding of design and offering unique insights
to others.
She is based in NYC
SOCIETY | BUSINESS | COMMUNICATION
Details | Values | Creative | Efficiency
Experience
Kaukou Land | A subsidiary brand of YUN DUO DUO | Homestay | 2023
Brand GenerationYU HAI XING CHEN 隅海行尘 香坊 The Incense Atelier | 2023
Brand GenerationItochu Tape | Guang Dong, China | 2021-2023
Associate Visual Designer The PILOT Project: Pursuing Intentional Learning in Organizations Together | Michigan State University | East Lansing | MI | 2022
Design Intern Handle Branding | Sydney | Australia | 2019 Summer Design Intern | Chubb Home Security Sydney | Australia | 2019 Summer
Master Of Fine Arts | Graphic Design Maryland Institute College of Art - Baltimore, Maryland
Bachelor of Fine Art | Visual CommunicationMichigan State University - East Lansing, Michigan
AIGA Blue Ridge-Flux Student Award 2023Winner , BaltimoreGDC Award | Selected Award 2023SGDA-Shenzhen, China Macau Design Award 2023Shortlist , MDA,Macau
MICA Scholarships 4 terms 2021CalArt Scholarships, Valencia CAMichigan State University | Dean’s List 2018 Fall-2019 Spring
Selected Topics - Photography, London, UK, Paris, Arles France2018 Summer
Derive, Baltimore | Meyerhoff Gallery 2023
MICA | Baltimore | Exhibitor
Future Thoughts: Emerging Young Artists Collective Exhibition 2021
GuangZhou | China | Exhibitor
Painting | Food Mapping Of China Art,Art History, and Design Juried Undergraduate Exhibition
East Lansing | 2019 Exhibitor
Logo Generation For ADHDERS Read
Member | 2023
Baltimore City Recreation & Parks on design challenges- Lending Library Team member | 2023
Collaborated with Johns Hopkins University Engineering School students to tackle equipment management challenges at Baltimore's Lakeland Rec Center, incorporating community values. Conducted interviews, analyzed findings, and designed a tailored solution. Streamlined presentation materials and created a visually engaging PowerPoint. Simplified UI/UX interfaces for Rec Center staff, ensuring ongoing client engagement and improved work efficiency
Tea Chat GatheringMember | 2021
This is a group organization established during the pandemic period, aimed at providing mutual emotional support among members, assisting each other, and sharing life experiences. The members of the group come from various industries, age groups, and gender dimensions are respected
Poster Design for MICA GD MFA Design Talk | 2022
Stefanie Posavec: Designing with Data
Graphic Designer China Fusion, MSUEast Lansing, MI 2018
Completed poster design for a variety of activities, publicized the ancient Chinese culture on campus and social networking websites
Built up the club’s influences
Participated in the video shoots and processes
Graphic Designer Live in MSU East Lansing, MI, 2017
Designing weekly covers for public newsletter articles and formatting content for social media posts on the official account
https://voyagela.com/interview/meet-yuying-ch
en-of-new-york/
https://shoutoutla.com/meet-yuying-chen-im-a-multidisciplinary-visual-communicator-designer-catching-the-magic-moment-
https://canvasrebel.com/meet-yuying-chen/
for-you/