PROJECT  

FUNKY

INFO









YU HAI XING CHEN    隅海行尘 香坊    The Incense Atelier

















Illustration | AI Training

Brand Story



Yuhai Xingchen is a brand that specializes in new Chinese traditional aromatherapy and crystal accessories, with these being its flagship products. The inspiration for "Yuhai" comes from the ancient maritime Silk Road starting from Quanzhou, which is also the hometown of the store owner. The term "Xingchen" encompasses all travelers, including the store owner, creating a unique origin story for the brand.

They are committed to providing customers with a comfortable and warm shopping experience, particularly emphasizing personalized custom services, fostering an atmosphere rich in cultural integration. Through various means, we aim to nurture the sacred "sanctuary" of the body.














Brand DNA




Texture And Pattern




                               

               

             
      
In Plato's "Timaeus," the regular dodecahedron is composed of regular pentagons and is related to the material that makes up the stars. 


























Xiangfang brand's design takes inspiration from the East and West Pagodas in Quanzhou, metaphorically likening the human body to a temple to highlight the significance of anchor points. These two buildings historically served as Buddhist pagodas and Taoist temples in Quanzhou, giving the brand a religious essence. Aligned with Xiangfang brand's characteristics such as auspiciousness, warding off evil, calming the mind, refreshing the spirit, purifying the heart, tea drinking, playing the qin, etc., the design allows for customized options for religious rituals.

The brand not only caters to human needs but also connects the extraordinary energy brought by architectural purification with the brand's characteristics, creating a unique image. Through a fresh interpretation of traditional elements, color choices inspired by Quanzhou's traditional landscapes and architecture, such as tung oil flowers, swallowtail ridges, and Licheng,infuse the brand with a traditional yet lively DNA. This approach highlights Xiangfang brand's commitment to preserving traditional culture while injecting new creativity and vitality.


         





Incorporating the brand philosophy and the twenty-four solar terms, a unique incense packaging has been created that seamlessly blends tradition with modernity. Utilizing colors associated with each solar term and matching aromatic blends, the goal is to offer consumers diverse olfactory experiences that echo the natural rhythm of the seasons.












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